Kalyan Jewellers is an Indian jewellery store chain owned by the Kalyan Group. It was founded by T. S. Kalyanaraman, who started the first jewellery shop in 1993 in Thrissur, Kerala, India (the company's current headquarters) with a capital of INR7.5 million (US$110,000) and has since grown to become the largest jewellery store chain in India. With approximately 8000 employees, the chain has 79 showrooms across India. Bloomberg has valued Kalyan Jewellers at about $1 billion in January, 2013. Global Private Equity Fund Warburg Pincus made an investment of $200 Million (INR 1200 Cr) in Kalyan Jewellers in October, 2014.
Video Kalyan Jewellers
Brand ambassadors
Kalyan Jewellers have partnered with a number of celebrities to be regional brand ambassadors, including Amitabh Bachchan and Jaya Bachchan, Shah Rukh Khan, Katrina Kaif in North India, Manju Warrier in Kerala, Nagarjuna Akkineni in Andhra Pradesh and Telangana, Shiva Rajkumar in Karnataka, Prabhu Ganesan in Tamil Nadu. Aishwarya Rai Bachchan was paid INR100 million (US$1.5 million) per year for a two-year deal with Kalyan Jewellers to be a nationwide brand ambassador, which was formerly Sushmita Sen. The advertising and marketing budget of Kalyan is around INR900 million (US$13 million) which is also spent on launching new offers and schemes such as kalyan jewellers gold scheme.
Maps Kalyan Jewellers
References
Source of article : Wikipedia
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