LAGOS is a privately held American jewelry company. Since 1977, LAGOS has been a pioneer in designer fine jewelry, combining precious materials and strong design to offer modern iconic styles. LAGOS was founded in Philadelphia by designer and master jeweler Steven Lagos. The brand is known for its jewelry craftsmanship and the proprietary design technique of textured caviar-like beading.
The company has offices in New York and Bangkok with its corporate headquarters in Philadelphia.
LAGOS is available at lagos.com, Neiman Marcus, Bloomingdale's, Nordstrom and independent jewelers throughout the country. The brand's flagship boutique opened in 1994 on Rittenhouse Square in Philadelphia, Pennsylvania.
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History
As a young man, Steven Lagos trained with many talented master jewelers while working with the finest materials, including 18k gold and precious gemstones. After perfecting his skills, Steven created his own fine jewelry company, LAGOS, at the age of 19.
In the early 1980's, Neiman Marcus was creating a new category of bridge jewelry and asked Steven to be involved. As a goldsmith with silver experience, Steven was one of the first to introduce two-tone jewelry at a time when it wasn't popular for women to wear silver and gold together. The collection was successful and LAGOS gained a cult-like following.
In 1984, Steven Lagos created the brand's iconic design, textured sterling silver known as Caviar. This was inspired by the raw material hematite.
In 2001, Steven created the iconic Caviar Rope design. It has a sculptural texture, unique look and requires expert craftsmanship. It was a success and the brand has sold 250,000 since it launched.
In 2015, LAGOS unveiled Black Caviar, its most innovative collection to date and the first LAGOS collection to use ceramic beads with radiant 18K gold and diamonds.
Fall 2017 introduced a new 18k Caviar Gold collection featuring a variety of silhouettes crafted with the highest quality and precision.
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Design
Caviar is the signature design created by Steven Lagos that has since evolved into an essential element of every piece. The innovative design is the brand's DNA and instantly recognizable as LAGOS. Caviar beading requires expert engineering and craftsmanship.
Marketing
Beginning in the 1990s, Steven noticed a trend toward women purchasing fine jewelry for themselves, and he became passionate about creating jewelry that allows women to express themselves in unique ways. This set the stage for the brand's 2014 campaign launch and current tagline "My LAGOS, My Way".
Awards & Honors
In August 1999, Steven Lagos was inducted into the Council of Fashion Designers of America (CFDA).
Philanthropy
In May 2014, Steven Lagos was honored by the Keep Memory Alive Foundation in Las Vegas for his charitable contributions to their organization, which is dedicated to raising awareness, care and research for Alzheimer's disease and brain disorders. LAGOS continues to support the foundation by donating 100 percent of proceeds from its dedicated Keep Memory Alive collection to the organization.
References
External links
- Official website
Source of article : Wikipedia
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