Tanishq (Hindi: ???????) is a jewellery brand of India. It is a division of Titan Company, a company promoted by the Tata Group in collaboration with the Tamil Nadu Industrial Development Corporation (TIDCO). The name was formed by combining the first two letters from Tata and ???? "NISHK" (meaning gold coin or necklace in Sanskrit), although the ? k has been modified into a ?? q.. Tanishq's headquarters is at Bengaluru (Bangalore) in Karnataka.
Video Tanishq
Overview
Tanishq started in 1994 and challenged the established family jeweller system prevalent in India. They have set up production and sourcing bases with thorough research of the jewellery crafts of India. Their factory located at Hosur, Tamil Nadu (India) spreads over 135,000 sq ft (12,500 m2). Tanishq was launched as a range of jewellery and jewellery watches meant for the European & American markets, but later on shifted focus on Indian markets to tap the domestic opportunity too.
They spread awareness to the public about alleged impurity in Gold . Tanishq introduced innovations like Karatmeter, the only non-destructive means to check the purity of gold and machine made jewellery.
In India, Tanishq has country wide presence. In November 2012, Tanishq reached a landmark when it opened its 150th showroom in India Tanishq is one of the major Tata brands with a strong appeal for women. Tanishq brand has recently been promoted inside popular Hindi movies also, like in Race 2. The Golden Harvest Scheme (GHS) offered by Tanishq is one of the most sought after jewellery purchase schemes. It allows customers to plan their big jewellery purchases. Under this scheme, customers pay fixed installments for a period of 10 months. From the end of the 10th month till redemption, customers are eligible to avail discount up to 75% of their installment amount. Thus the customers can buy for more than what they pay. The maximum scheme duration is 421 days from the date of opening the scheme account. Scheme members can choose to avail any ongoing Tanishq offers and combine GHS benefits with them. GHS members also become eligible for Encircle - Titan's exclusive loyalty program that provides special privileges to its members.
Maps Tanishq
References
External links
- Official website
Source of article : Wikipedia
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